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Learn More About Our Mission and Founders.

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In the United States today, so many people are struggling to access basic health care. For trans and gender nonconforming people, this fight is emphasized by so many rigid barriers including financial walls, inadequate insurance coverage, and lack of meaningful guidance from woefully undertrained and ill equipped medical providers. In addition, many trans people struggle to find community support and reliable online resources to guide them through the process of accessing gender affirming reconstructive care. 

This project is spearheaded by Tobly McSmith, who has trans experience who have had to fight for their own access to gender affirming care. We want to bring greater awareness and access to life saving healthcare for trans and nonbinary people of all walks of life.


Tobly McSmith


Tobly McSmith is author of Stay Gold, a young adult novel about love, staying true to yourself, and transgender issues. Stay Gold is published by HarperCollins and was selected as Amazon, Audible, and Indie Bookstore Best of Month. McSmith's sophomore novel, Act Cool, came out in 2021 and was called "One of the most powerful YA books of the year" by Popsugar. Tobly is the co-creator/writer of nine successful musical parodies, including Friends! The Musical Parody. Tobly was born in Texas. He now lives in New York City with his cats.

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Cameron Choi Loeb

Senior Director, Stay Gold Garments 

Cameron Choi Loeb is a native New Yorker raised in the LGBTQ+ community. She’s been with Stay Gold since the closet was officially launched in February of 2022. She studied Fashion Design at Central Saint Martins in London. She previously worked in theater costume design and currently works in costume design for television and filmed entertainment. Before coming to Stay Gold she held the position of the first Junior Board President of Only Make Believe, a children’s charity, which creates and performs interactive shows for children in hospitals and care facilities around the Tri-State area. Finding Stay Gold on Instagram, she knew it was a great place to combine all the things that mattered to her. An organization where she could put her expertise in clothing as a medium for self expression to use in helping people. Cameron has a deep understanding of how transformational clothing can be for a fictional character and knows well how dressing all different expressions of real world humans and their fullness can be equally as transformational.

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